If you spend much time on TikTok and you fit a certain demographic (young-ish, female), you’ll undoubtedly run into a whole mess of videos expressing anxiety about turning 30. There's a video of two 24-year-olds joke-fretting about their "forehead wrinkles" while drinking at a college bar. There are videos of creators in their early 30s still "dressing like teenagers." A throwaway insult on the app will be something along the lines of "you look 30." Fear of aging, especially among women, is nothing new, but the extreme young-ness of TikTok has breathed new life into the phenomenon, as recently documented in Kate Lindsay and Nick Catucci's Embedded newsletter, which this week was titled "Why is TikTok so scared of 30?"
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