SXSW 2010: Thursday In Photos

On some nights you can fool yourself into forgetting that industry weeks like SXSW have shifted from being about discovery to being full-on music festivals. Yesterday was not one of those days. Aside from the always-on-point imprint True Panther Sounds' top-to-bottom burner at Ms. Bea's -- giving us our first look at Hunx and His Punx ("aka The Punkettes"), the tabletop DJ jams of Teengirl Fantasy, and the throwback jitter pop of Magic Kids, along with those previously loved (the always excellent morning benders, glorious tropically percussive synth dance jams via Tanlines' best set yet and the straight-up crowd surfing at Delorean's unforgettable 2AM closer) -- Thursday brought us big names you've known for years, here in Austin with little to prove: Liars, Broken Social Scene, Band Of Horses, and a 4AM Andrew W.K. set among them. Discovery? No. Photogenic good times? Here's a slate of shots from photographers Ryan Muir and Graeme Flegenheimer to that point.

Oh and hey, follow along on Twitter if that's your thing: @stereogum, @scottgum, @brandonstosuy, and I'm at @amritsingh. Hope to see some of you at Range Life? If you're coming, here's a PRO TIP: Get there early, Ben Gibbard has more fans than we have room. Doors at 1PM. Free vodka, food, laughs, and jams. Quite stylish.