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Stereogum X Amazon MP3 Friendly Deals #11: The Pains Of Being Pure At Heart

Every few weeks, Amazon.com lets us select one recent release from its MP3 store to go on super sale (up to 75% off normal prices). Hopefully you'll be able to add these must-own LPs to your library without breaking your budget.

Onetime BTW the Pains Of Being Pure At Heart made a big splash this year with their self-titled full-length debut, an easy-to-like collection of jangly, fuzzy late '80s/early '90s-style indie pop. As we've mentioned, from the album art down to the melodies and layers of pretty noise, it's clear they like the Pastels, Black Tambourine, etc. That's a good thing. As anyone who's hummed The Pains Of Being Pure At Heart 10 tracks after just one listen can attest.

Like fellow Slumberland revivalists Crystal Stilts, Pains also evoke Jesus & Mary Chain with their guitar grains and then in an altogether different pop direction. Like the Stilts, though, their album works best as a whole, where you have time to drift completely into dreamy, ecstatic, vintage-seeming world. You've probably already caught the New Yorkers wandering a gray city for their "Everything With You" and getting subliminal (and punny) about their "Young Adult Friction," but you need to trace the path from "The Contender" to "Gentle Sons" to see why they're on the tips of so many tongues.

To help you get better acquainted, today we're making The Pains Of Being Pure At Heart available at Amazon MP3 for the price of $2.99.Hey, it's basically what a Black Tambourine 7" would've cost you in the early '90s. Your starter kit:

The Pains Of Being Pure At Heart - "Come Saturday" (MP3)

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