Ryan Adams Had A Beautiful Experience With 7-Eleven On Twitter

Ryan Adams released his No Shadow EP yesterday with artwork that was partially inspired by the 7-Eleven logo. Naturally, in the age where everything can and will be turned into a branding opportunity, when Adams tagged the convenience store chain in a joke tweet about putting Skittles onto donuts, they responded with some customized artwork and sent him a DIY Skittles-donut-making kit in the mail. Adams seems to be a big fan of the chain, calling them his "spirit animal." It's a pretty fun exchange -- check it out below:

Holy shit, You guys!!!!! @7eleven THANK YOU. OMGGGGG

A photo posted by Ryan Adams (@spidermansballz) on Jan 13, 2015 at 5:46pm PST