The supposed re-opening of the Brooklyn Mirage has felt like just that — a mirage — since its now-bankrupt parent company Avant Gardner announced in December 2024 that the East Williamsburg venue would be getting a bunch of security-related upgrades. Following a year-long saga of multiple delays, demolition plans, and one fired CEO, the Mirage never re-opened, and news broke in November that Avant Gardner was seeking to rebrand the multi-stage space with a new name. It appears that those plans might actually be under way.
Brooklyn Paper reports that FIVE Holdings, a Dubai-based company that owns the "global nightlife brand" Pacha, reached an agreement to take "full operational management" of the Brooklyn Mirage, which is set to reopen this June with the name Pacha New York. It'll be Pacha's first venue in the city. The large outdoor stage will operate as a seasonal venue through October, and the indoor Great Hall will serve as a year-round, multi-genre venue.
But in true Mirage fashion, even this agreement almost didn't happen. Apparently, Avant Gardner still had outstanding loans to creditors as recently as last week, and some of those creditors alleged that the sale was made in secret, compromising previous agreements made in bankruptcy court. The creditors then pulled their support for the deal before eventually reaching an agreement with the credit investor handling the sale, Axar Capital Management.
