It still feels ridiculous to say this, but Sugar, the extremely sick alt-rock power trio that Bob Mould led in the '90s, are back together. They're playing shows, and they're putting out new music. Since reassembling last year, Sugar have released two singles, "House Of Dead Memories" and "Long Live Love." The band will sell a limited 7" with both songs on the dates of their upcoming North American tour. Today, they drop a third song, and it's about phone addiction and AI thievery, two problems that didn't exist during Sugar's first run.
Sugar's new song "Keep Looping" is a piece of incensed, charged-up power--pop that's over in less than two and a half minutes. I love the scrambling, desperate, melodic guitar solo and the judicious use of tambourine. In a press release, Mould says, "Living in SF, I have a love/hate relationship with AI. It’s bringing my city back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie."
Bassist David Barbe says, "'Keep Looping’ might be my favorite of the new Sugar songs. Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit. The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with 'House Of Dead Memories' and 'Long Live Love,' I am stoked for it to finally be unleashed for public consumption." Check it out below.
"Keep Looping" is out now on Granary Music/BMG.
